Today, January 7, 2013 – Canon U.S.A., Inc. unveiled its new compact camera as part of the consumer oriented PowerShot lineup. While technically it’s not the most impressive point-and-shoot camera on the market, the new PowerShot N is a direct attempt by Canon to capture hearts and minds of smartphone generation, that have replaced their point-and-shoot cameras with IOS or Android devices. PowerShot N features 2.8-inch tilt-touch panel LCD, new wireless capabilities for convenient instant sharing with mobile devices and a brand new Creative Shot mode. Canon hopes that these features will make PowerShot N an ideal companion for people with Iphone or Android devices.
PowerShot N offers 28mm wide-angle lens with 8x optical zoom capability combined with a 12.1- megapixel High-Sensitivity CMOS sensor and DIGIC 5 Image Processor, far better than the current generation of smart phones are capable of. You will also be able to record video in full 1080p.
The camera features a sleek either-way-up body (2.4 by 3.1 inches) that fits comfortably in the palm of your hand. Combined with 90 degree tilt-touch LCD panel and all touchscreen UI it allows for shots to be taken at creative angles with ease and complete control. For added flexibility, the image on the screen rotates with the camera.
The PowerShot N is also equipped with enhanced wireless capabilities that allow users to share high resolution photos with mobile devices on the go. After initial one-time set-up, Canon’s Mobile Device Connect Button will launch CameraWindow application available for free on both IOS and Android platforms. In addition to sharing photos with your smart phone you will also be able to upload them directly to Facebook as well as comment on your uploaded media directly from your camera.
Canon’s brand new Creative Shot mode is an attempt to take photography beyond Instagram-like filters. This powerful tool starts by analyzing original photo then applying a series of artistic elements by varying composition (crop & rotation of the image), lighting (exposure & contrast) as well as color. PowerShot N will then choose 5 of the best filters (so you’re never really sure what you’re going to get) and present them to the user with the original file still saved on the camera.
It remains to been seen whether PowerShot N will be able to capture some of the market share back from smart phones, but it clearly shows that Canon understands there is a problem in the point-and-shoot camera market and is willing to try something different.
Pricing and Availability
The PowerShot N is expected to hit the stores in April 2013 for an estimated retail price of $299.99. It will be available in two color versions: Black and White.